What We Can Learn About Market Research From  Netflix and Amazon 

Market Research

Companies like Netflix, UrthBox, and Amazon are leveraging the subscription business model to discover what their customers want next. In a traditional business, the customer buys your product or service once, and it is up to you to try to convince them to buy again in the future. You often have no idea if they liked what they bought and what would have made them buy more, so you’re left having to guess or invest in costly market research. In a subscription business, you have “automatic customers” who agree to purchase from you into the future, as long as you … Read more