Five Ways to Package Your Service
As a service provider, it can be difficult to separate the service from the provider. Your customers might demand you service their account personally, which means you can’t scale your business beyond the number of hours you’re willing to work. Not only does it limit your ability to scale, but it can greatly limit your ability to sell your business when the time comes. A buyer is reasonably concerned whether they can transfer that personal loyalty to them. In the absence of a point of differentiation, offering generic services leads consumers to evaluate the people doing the work. Referring to … Read more
