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Serent Capital, a San Francisco-based private equity firm focused on investing in fast-growing software and services businesses, has acquired Real Green, a leading software and marketing provider primarily serving the lawn care and landscaping industries. Real Green’s solution provides a complete operational management and marketing service solution for businesses ranging from small startups to international franchise operations. Real Green’s platform provides an integrated and automated solution to enriching and extracting customer and marketing data. Real Green started with the lawn care industry and expanded to include industries as diverse as pest control and real estate. They currently serve thousands of … Read more