Three Landscape Entrepreneurs to be Speaker Panelists at Wealth Building Summit

Wealth Building SummitDay-long event, set for October 21, in Louisville, KY, Featuring LandCare CEO Mike Bogan, Ron Edmonds and Jeffrey Scott

Announcing three super successful landscape entrepreneurs as speaker panelists for the first-of-its-kind Wealth Building Summit on how to create and accumulate wealth as a landscape business owner. It is scheduled to take place during the week of the Green Industry Expo in Louisville, KY, Wednesday October 21.

The bios of the three entrepreneurs:

Brian Lemmerman
Brian Lemmerman

Brian Lemmerman is founder and CEO of Somerset Landscape, based in the Phoenix area, with operations in Arizona, Texas, Nevada and Utah. Somerset has been involved in a number of merger & acquisition transactions. Somerset ranks 58 on the 2015 Lawn & Landscape 100. It is also ranked in the Inc. 5000 with a 90% three-year growth rate.

Chris Noon
Chris Noon

Christopher Noon is CEO of Smartlawn Franchise Systems and the former CEO of Noon Turf Care, an $8 million lawn care company which was recently sold. Chris and his brother and business partner Matt have built and sold two multimillion dollar lawn and landscape businesses. He is the co-author of Dialing for Dollars in the Digital Age: The Secret Art of Making Millions Over the Phone.

Deborah Cole
Deborah Cole

Deborah Cole serves as president of Greater Texas Landscape Services (GTL), a subsidiary of The Groundskeeper, the largest 100% ESOP-owned company in the landscape services industry. Deborah founded GTL in 1981. GTL became a division of The Groundkeeper in 2008. Deborah has experience in mergers & acquisitions in landscape services on both sides of the table, having sold the business that she founded and built and completing a subsequent acquisition as she has built GTL into a significant statewide business with multiple branches in key markets

The all-day program includes:

  1. Presentations by industry experts: Ron Edmonds and Jeffrey Scott.
  2. Keynote presentation and Q&A with Mike Bogan, CEO of LandCare
  3. Panel Discussion with owners who have hands-on experience in the acquisition and sale of businesses.
  4. Case studies and exercises to reinforce the content.
  5. Networking with liked-minded contractors.

This Summit is the brain-child of Ron Edmonds and Jeffrey Scott, highly regarded consultants in the green industry. After spending many years helping their clients one-on-one with questions on how to buy and sell firms and build wealth, they developed this Summit. They will present practical ideas for improving your personal wealth, increasing discretionary time, and building the value and salability of your firm. Participants will receive take-home tools to help with implementation after the Summit.

The program will help lawn and landscape business owners understand how to:

  • Develop a game plan for building wealth.
  • Understand your options for succession; begin to develop a plan
  • Identify key areas of your business that need strengthening; develop strategies to address weaknesses.
  • Dramatically expand the value of your business by applying Ron and Jeffrey’s wealth-building concepts.
  • Improve the salability of your firm.

Seats are limited to 50. The Summit will be held at the Hyatt Regency Louisville. To learn more or sign up, visit www.WealthBuildingSummit.Info.

For help in signing up, you may contact Ron Edmonds or Jeffrey Scott by email at [email protected] or call 901-231-4180.

About The Presenters:

RonEdmonds2Ron Edmonds is the president of The Principium Group.  Principium provides services related to mergers & acquisitions, exit planning and capital strategies to lawn and landscape and other service businesses throughout the USA.  He is a frequent speaker at industry events and the author of Green Exit-Exit Planning for Lawn & Landscape Business Owners and several other books.  He has played a key role in hundreds of merger & acquisition transactions in the green industry over the past 13 years.    To learn more,visit

Jeffrey Scott
Jeffrey Scott

Jeffrey Scott, author, coach and hall-of-fame business consultant, is the expert in growth and profit maximization in the lawn & landscape industry. He grew his company into a successful $10 million enterprise (15 million in today’s dollars), and he’s now devoted to helping others achieve profound success. Over 6000 read his monthly newsletter. He facilitates the Leader’s Edge peer group for landscape business owners; his members achieved a 27% profit increase in their first year.  To learn more visit

Mike Bogan
Mike Bogan

Michael Bogan, chief executive officer of LandCare, formerly TruGreen LandCare.  Michael Bogan has served as CEO of LandCare,  a leading national landscape and property services company, since November 2014. Bogan is an industry veteran, having spent 23 years with The Brickman Group, rising to the position of Executive Vice President. During his tenure at Brickman,  Bogan was a significant contributor to both organic and acquisition growth opportunities. His teams were consistently among the Brickman’s top performers in profitability, customer satisfaction and employee morale. To learn more about Landcare, visit