The Brickman Group, which merged with The ValleyCrest Companies earlier this year, will adopt a new name, BrightView, as a part of its integration strategy. News about the integration plan for the merged company is beginning to trickle out. We will keep you posted as more information is available.
The new company is the largest landscape services company in the United States, with annual revenues approaching $2 billion.
Here is the full text of the press release announcing the new name:
ROCKVILLE, Md. and CALABASAS, Calif., Dec. 3, 2014 /PRNewswire-USNewswire/ — Brickman Group, Ltd. LLC (“Brickman”) and ValleyCrest Companies, LLC (“ValleyCrest”) today announced BrightView as the future name of their combined organization. Following the announcement of Brickman and ValleyCrest’s merger in June of this year, this represents the next step for the $2 billion landscape services firm and its 22,000 employees in continuing to shape the industry.
The name BrightView suggests the bright views, or beautiful landscapes, the organization designs, builds and maintains on its clients’ properties. Additionally, it speaks to the bright view the organization will offer its team members in the form of opportunity and career advancement, as well as a continued commitment to excellence in service delivery for its clients and their customers.
Although a forward-looking name, BrightView also honors the organization’s legacy brands, founders, shared values and all the people who contributed to Brickman and ValleyCrest’s combined 140 years of success. This is done by carrying forward the ‘B’ from Brickman and the ‘V’ from ValleyCrest. A new logo system will also be revealed that acknowledges the legacy brands and reinforces our position as a dependable, adaptable and proactive partner to our clients.
“BrightView is more than a name; it indicates what is to come. BrightView reflects our optimism for the future and our drive to create greater value for our clients. It embodies our excitement to leverage the strengths of our combined company to enhance how we care for our people, our clients and our communities. It also enables our team members and clients to take pride in trusted relationships and solutions that matter,” said BrightView CEO Andrew Kerin.
While the new name and logo will be announced, they will not be used in operations until mid-2015 in line with the company’s implementation plan. In the interim, both Brickman and ValleyCrest brands will continue to be used in the marketplace and customers’ properties will be served by their familiar local teams.
“We will continue to remain focused on our teams and in delivering the highest-quality service to our clients, remaining steadfast in our commitment to their complete satisfaction,” said Vice Chairman Roger Zino.
Brickman and ValleyCrest partnered with Lippincott, a leading global branding firm, to develop the brand strategy and visual expression of the united company, including the new brand positioning, name, logo and visual system.
About The Brickman Group
Founded in 1939, Rockville, MD based Brickman Group, Ltd. is the nation’s leading provider of landscape maintenance and snow removal services. Its landscape maintenance services include lawn care, flower planting and care, and tree and shrub pruning, among others. Brickman serves a diversified base of over 10,000 clients, including some of the most well-respected companies and institutions in the U.S. For more information about Brickman, please visit www.brickman.com.
About ValleyCrest Companies
Founded in 1949, Calabasas, Calif.-based ValleyCrest Companies is the nation’s largest integrated landscape services company with operations in more than 150 locations nationwide. ValleyCrest, which ranks on Forbes Magazine’s list of America’s 500 Largest Private Companies, is commissioned by developers, commercial real estate owners, public agencies, property managers and home builders to help create, build or maintain some of the world’s extraordinary natural environments. For more information about ValleyCrest, please visit www.valleycrest.com.