Green Merger News – November 2013

From the Editor:  

Special Report – ServiceMaster Announces Plans to Spin Off TruGreen Lawncare as a Separate Independent Company

The Servicemaster today announced plans to separate the TruGreen Lawncare busness froim ServiceMaster on or about December 31, 2013.  The announcement was made in connection with Servicemaster’s thuird quarter earnings release.


“We’ve talked a lot over the past few months about the TruGreen turnaround, and it has now become clear that while we’re making progress,” said Rob Gillette, Servicemaster’s chief executive officer.  “TruGreen is on a different earnings growth timeline than the rest of ServiceMaster.”

Gillette said the company plans to separate the TruGreen business from the ServiceMaster portfolio on or about December 31, 2013. “This separation should enable ServiceMaster to concentrate on growth while providing TruGreen the time and focus it needs to make the changes necessary to complete the turnaround of its business. Separating TruGreen from ServiceMaster should allow both companies to realize their full potential faster,” said Gillette.

The separation of the TruGreen business from ServiceMaster is being planned as a tax-free spin-off of TruGreen through a pro rata dividend to the stockholders of ServiceMaster Global Holdings, Inc., the ultimate parent company of ServiceMaster. The separation is subject to a number of important closing conditions, which once completed will result in TruGreen being an independent, private company. J.P. Morgan Securities LLC, Credit Suisse Securities (USA) LLC, Goldman, Sachs & Co. and Natixis are acting as financial advisors to ServiceMaster in connection with the proposed separation.

“We believe the most effective way to realize TruGreen’s long-term value is to have it operate as a standalone company,” said TruGreen President David Alexander. “We have the right team and the right plan, and we’re excited about the opportunity ahead of us. What we need to do now is stay focused, execute well and deliver more consistent, reliable performance over the long haul.”

Alexander pointed out that TruGreen has made steady progress over the past several months implementing process and technology improvements that should stabilize its operations and deliver better results.


We will continue to monitor the situation and keep you informed.


As always, if you are interested in buying or selling a green industry business, ready to begin exit planning or considering an acquisition strategy, we would welcome the opportunity to talk.

Ron Edmonds

[email protected]



Short Takes


Our Travel Schedule – We’d Like to Meet With You

We are currently planning to attend the following events:

Landscape Management Lawn Care Forum, November 13-14, Orlando
Planet/NPMA Lawncare Summit, January 27-29, Nashville
Green Industry Great Escape, Feb. 27-March 1, Anaheim

If you are attending any of these events and would like to meet, please contact us and we will schedule a time.


Do You Understand the Value of Your Business?
Understanding the Value of Your Business is an important step in the Exit Planning Process.  Most business owners do not have a clear idea of the value of their business or understand the important factors that drive that value.  Understanding the value of your business will help you plan for the future and will also allow you as a business owner to take constructive steps to improve that value over time.

The Principium Group offers a cost-effective approach we call the Market Value Assessment.  The Market Value Assessment provides a valuation for your business based on established methods and industry conditions for planning purposes.  It also will specifically identify important factors that affect the value of your particular business.

If you are interested in learning more, please click hereemail us or call Ron Edmonds at 901-351-1510.

What’s Your Sellability Score?

The Sellability Score is a quantitative tool designed to analyze how sellable your business is.

After completing an online questionnaire, you will immediately receive a Sellability Score based on a 100 point scale along with instructions for interpreting your results. We will send you the full report along with a guide for interpreting the Sellability Score in the Green Industry.