NALP Leaders Forum Keynoter Outlines the Power of Key Trends

NALP Leaders ForumThe keynote speaker for the National Association of Landscape Professionals Leaders Forum this week, Daniel Levine, outlined four key trends that should shape industry offerings:

  1. Green is getting greener.
  2. Living spaces are getting smarter.
  3. Simplicity is paramount.
  4. Corporate social leadership is next.

Levine, director of The Avant-Guide Institute, is a well-known expert on consumer trends.  He led participants through a series of exercises illustrating the power of addressing trends.