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Serent Capital Acquires Real Green

November 7, 2018October 19, 2018

Serent Capital, a San Francisco-based private equity firm focused on investing in fast-growing software and services businesses, has acquired Real Green, a leading software and marketing provider primarily serving the lawn care and landscaping industries. Real Green’s solution provides a complete operational management and marketing service solution for businesses ranging from small startups to international franchise operations. Real Green’s platform provides an integrated and automated solution to enriching and extracting customer and marketing data. Real Green started with the lawn care industry and expanded to include industries as diverse as pest control and real estate. They currently serve thousands of … Read more

Lawn Doctor Acquires Mosquito Hunters

November 7, 2018September 22, 2018

Lawn Doctor has acquired an 80% equity interest in Mosquito Hunters, LLC, a franchisor of mosquito and pest control services (“Mosquito Hunters”). Mosquito Hunters was founded in 2013 and specializes in the eradication of mosquitos through regular spraying applications and follow-up maintenance. This acquisition furthers Lawn Doctor’s strategy of both growing organically and also via acquisition of additional home service brands. With the support of Lawn Doctor’s corporate team and infrastructure, Mosquito Hunters is gearing up for national expansion. Lawn Doctor franchises also provides mosquito control service under the brand name Yard Armour. Mosquito Hunters’ Founder and CEO, Andy Fuller, said … Read more

CNL Strategic Partners Acquires Lawn Doctor

November 7, 2018September 1, 2018

CNL Strategic Partners, LLC, (CNL Strategic) has acquired a majority interest in Lawn Doctor from an affiliate of Levine Leichtman Capital Partners. Senior management of Lawn Doctor holds approximately 37.1% of the company. Lawn Doctor is a leader lawn care franchising company with franchises in over 35 states.. System-wide revenues were approximately $118 million in 2017. Lawn Doctor has achieved a compound annual growth rate of approximately 6% from 2009 to 2017. The Company reports a customer retention rate of more than80% for the last three years. The Company plans to continue to grow its franchise base and add other … Read more

News and Commentary

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